Woolworths South Africa (Woolies) got the whole country buzzing when they announced their new collaboration with musician and fashion head Pharrell Williams.
This is what Woolworths had to say about the collaboration: “We’re announcing a new collaboration with Pharrell Williams. To work together to uplift education in South Africa. For food farming that goes easy on the planet. And to create fashion that’s not just cool, but also sustainable”
We love the the idea of sustainable fashion that’s cool and we’ll be keeping a close eye to see what this collaboration will bring.
See the video: