Hate or love them, they can’t be ignored. They’re influencing the world of fashion; big-name brands are leaving it to them to shape trends and no one is complaining. Fashion bloggers are changing the way we interact with fashion. They’re allowing us to to stay on trend with what’s happening in an ever changing industry at a no cost fee and they’re here to stay.
Being a blogger, there is no room to hide – you need to know your stuff. You’re out there in full exposure and people realise if you know what you’re talking about within the first five minutes of looking through your social media pages and blog posts. There’s no room for error in an already crowded sphere. It’s no wonder why some fashion bloggers have a huge following. Brands are now seeing them as a credible voice in this industry, they know what they’re talking about. There’s effort in their craft. It’s what makes them influential and trusted. Fashion blogging is a job, whether it’s full-time or not and it’s one of those jobs that gives some the “celebrity status” and comes with perks like it or not. It’s the reward they get for doing what they love.